πάθος

πάθος (pathos)– the use of emotional appeals to alter the audience’s judgment through metaphor, amplification, storytelling, or presenting the topic in a way that evokes strong emotions in the audience.

The Death of Socrates (La Mort de Socrate) by French painter Jacques-Louis David (1787).

THE PATHOS OF FEAR

PRESIDENTIAL FEAR MONGERING

PATHOS IN HOW TRUMP ANSWERS A QUESTION