ρητορική

RHETORIC The basis of public discourse comes to us from Ancient Greece. Aristotle called it “the faculty of observing in any given case the available means of persuasion.” Aristotle identified three elements to appeal to audiences: logos (λόγος) –  the use of reasoning, either inductive or deductive, to construct an argument. pathos (πάθος) – the use of emotional appeals to alter the audience’s judgment through metaphor, amplification, storytelling, or presenting the topic in a way that evokes strong emotions in the audience. ethos (ἦθος) – Aristotle’s theory of character and how Read More …