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RHETORIC (ρητορική)- is the basis of public discourse and comes to us from Ancient Greece. Aristotle called it “the faculty of observing in any given case the available means of persuasion.” Aristotle identified three elements to appeal to audiences: ethos (ἦθος) – Aristotle’s theory of character and how the character and credibility of a speaker can influence an audience to consider him/her to be believable— there being three qualities that contribute to a credible ethos: perceived intelligence, virtuous character, and goodwill. logos (λόγος) –  the use of reasoning, either inductive or deductive, Read More ...

ETHOS (ἦθος) – is Aristotle’s theory of character and how the character and credibility of a speaker can influence an audience to consider him/her to be believable— there being three qualities that contribute to a credible ethos: perceived intelligence, virtuous character, and goodwill. THE SIGNIFICANCE OF ETHICS AND ETHICS EDUCATION ETHICS LAWSUIT FILED AGAINST PRESIDENT TRUMP BOB WOODWARD TALKS TO PRESIDENT TRUMP CREATING ETHICAL CULTURES IN BUSINESS

PATHOS (πάθος) – is the use of emotional appeals to alter the audience’s judgment through metaphor, amplification, storytelling, or presenting the topic in a way that evokes strong emotions in the audience. THE PATHOS OF FEAR PRESIDENTIAL FEAR MONGERING PATHOS IN HOW TRUMP ANSWERS A QUESTION